Moving? With a bit of planning and the right strategy, your business transition can be smooth sailing. Whether it’s updating your address on Google or letting your customers know about the change, this guide walks you through some of the changes you need to make.
1. Update Your Business Address – Make It Official!
Government Agencies: Notify ServiceOntario to update your business registration details. Corporations must file a Notice of Change within 15 days of moving.
Tax Authorities: Inform the Canada Revenue Agency (CRA) of your new address to ensure accurate tax records.
Utilities and Service Providers: Contact your various service providers, such as internet and phone.
2. Revise Online Listings and Directories:
Search Engines and Maps: Modify your business address on platforms like Google and Apple Maps to ensure customers can find your new location.
Review Sites: Update your address on directories such as Yelp to maintain accurate information for potential customers.
Social Media: Adjust your business address on all social media profiles to reflect your new location.
3. Spread the Word – Shout It From the (New) Rooftops!
News Release: If you want to take a more formal route (or you’re part of a larger organization), craft a news release detailing the move, any potential benefits to customers (think improved parking, expanded hours, etc), and the new address. Distribute it to local media outlets.
Email Notifications: Send emails to clients/customers, partners, and suppliers informing them of the relocation and any changes in contact information. Don’t forget to include moving updates in your newsletter!
Website Update: Ensure your website reflects the new address and includes a notice about the move.
4. Plan a Marketing Blitz and Promotional Activities:
Social Media Posts: Share engaging content about the move, such as behind-the-scenes photos, countdowns, and sneak peeks of the new location. Use relevant hashtags to increase visibility.
Advertising: Run a local ad campaign to let everyone know about your shiny new spot. A few well-placed ads can work wonders! Local media outlets include newspapers such as Neighbour and online platforms like NewmarketToday.ca or YorkRegion.com.
Special Promotions: Offer special deals or events at the new location to encourage visits and generate excitement
5. Update Physical Materials:
Signage: Replace old signage with new ones if needed.
Business Cards and Stationery: Order new business cards, letterheads, and other stationery or marketing material that includes your address.
6. Coordinate the Physical Move – Keep It Smooth and Easy!
Moving Services: Hire professional movers experienced in business relocations to ensure a smooth transition. (Tip: Use our Directory to find a mover!)
Inventory Management: Take stock of all equipment and supplies, and plan the layout of the new space to optimize workflow.
Downtime Planning: Schedule the move during off-peak hours to minimize disruption to business operations.
Be sure to throw a grand opening bash to welcome customers and community into your new digs. Chamber member? Don’t forget to invite the Chamber! We’re happy to come celebrate with you and bring our ribbon and giant scissors – and we’ll help coordinate with representatives from the Town!